I have been going through my computer files clearing out files that are out of date and came across a small story we created which, I realised, I have not covered previously in these archives. After the Press Conference on the 6th August, we had a team meeting to consider how we should now proceed. The problem that faced us was how to maintain interest over the next two weeks while Eddie was undercover somewhere outside Beijing. It was suggested that we create a story within a story, something to go on the Internet on a daily basis to create some interest. The Tales of Gadfly were thus created.
The object of these ‘stories’ was to put on line something that would have some credibility about them and yet also a measure of doubt. Thus they would have certain factual information in them which came out of news reporting, together with ‘a point’ about the project, and something that shed some doubt over whether they were real or not.
Thus on the very first one, the factual things included a quote from Jacques Rogge at the Opening, plus a reference to Yao Ming, the Chinese standard bearer – seven foot six inches tall, as well as reference to the smog that Beijing was still suffering. The point about China made reference to “the thousands who have been pushed out of their homes in Beijing in the great clear-up beforehand.” The ‘doubt element’ asked, “Is this real I ask myself? Am I dreaming this? Am I making this up? You’ll have to make your own judgements on that in the coming days.” Each day, initially at least, we tried to maintain these three aspects of the day’s exploits.
After a few days the factual details started dropping out as we felt we had established a certain air of credibility. On the second day we inserted a couple of apparent ‘riddles’ to create further daily fun and interest but, like the factual content, these did not continue – too much daily pressure to write!!! We did manage to make a point every day, I think, about China, persecution or ratify and release.
Just as a point of historical interest, we had to check the language of what was being written to see if it roughly complied with what Eddie might have said. Mostly we seemed to get it right but once of twice we edited it before putting it on line because “Eddie would never say that!”
The question of the veracity of “The Tales” came up a number of times in discussion. Was it right to put a work of fiction online and pass it off as fact? Well actually no, we never said it was fact and the ‘doubt element’ each day added to its ethereal feel. The nearer we got to the end, the stronger this became as you’ll see if you click on the button at the top of the page. The question of its veracity was raised several times and near the end so strong was the comment made that we ceased to publish them for the last three days which, in retrospect, I think was a shame. The fact was that “The Tales” picked up a large number of daily hits and so clearly got quite a following, some of whom were clearly the media keeping watch. In that respect “The Tales” did their job very well. Some of us felt a bit bad that a number of people on the Internet clearly thought these were in fact Eddie and they wrote comments of encouragement. To all of you who contributed to the exercise by commenting or writing in, thank you.
Again for the point of historical accuracy, I have included all “The Tales” on this site, including the last three which we did not send. Whether it was poor media coverage or simply we were too busy to note carefully the length of the Games, I have left the last three inaccurate “Tales” as they were written, despite the fact that they show our own confusion as to when the Games actually finished. Believe it or not, it was a common assumption (and obviously not blazed about by the media) that the Games finished after a fortnight on the Friday, whereas they were still going on the Sunday and the Closing ceremony took place on Sunday afternoon. Oooops! I can only say in our defence that we did spot this before they were due to go out, but as the decision not to post them had been made, we left them and I have posted them here unchanged. One of the quirks of the project, I’m afraid!
I have wondered how it came to be that “The Tales” did become credible and I have concluded that it was because of the way they were displayed on the Webpage. They appeared each day under a video picture and came up as two lines at a time, as if they were being received. I am sure that if they had been visible as they appear on the page on this blog, it would have become far more obvious that they were, in fact, spoof writings. The fact that the daily one-line ‘Twitters’ also appeared on the site should have detracted from the veracity of “The Tales” although (purely by accident) there was a remarkable similarity between one of the early “Tales” and the Twitter coming though on that day. Also, as I have commented on an earlier writing, Eddie did get out and about as a tourist a couple of times, although not in Beijing itself. Did anyone in authority in Beijing take any notice of them? Perhaps we’ll never know, and it probably didn’t matter if they didn’t anyway. The objective was to keep the watching world interested in some small way, and to that end, I think these imaginary wanderings did actually work.